Free Guide · Social proof

Reviews & Reputation for Dance Schools

Build the kind of online reputation that fills classes by itself

22 pages30 min readPDF

Vector Web Design

About this guide

Word of mouth is still the best marketing a dance school has, but in 2026 word of mouth lives on Google, Facebook, and the parent group chat. This guide shows you how to gather reviews systematically without ever feeling pushy, how to reply to good ones and bad ones in ways that quietly win future parents, and how to put your reviews to work on your website, in social, and in email.

The three numbers that decide how your reputation reads at a glance
Copy-paste templates for the email, the WhatsApp message, and the in-person ask
The four-step recovery playbook for a one-star review
Where on your website reviews actually move parents to enquire
An end-of-term rhythm that turned 11 reviews into 84 in a year
A monthly tracker you can stick on the studio fridge

Inside this guide

Every chapter, summarised.

01
Why reviews matter more than your website
What reviews actually do, and the mindset shift most studios miss.
02
Where reputation lives
The four channels (Google, Facebook, WhatsApp, word of mouth) and where to focus first.
03
The maths of reviews
Volume, average and recency, plus the year-by-year targets.
04
Asking without feeling salesy
The three rules that turn awkward asks into easy ones.
05
The end-of-term review habit
The rhythm that compounds three asks a year into a steady stream of reviews.
06
Templates: email, WhatsApp, in-person
Copy these into your drafts and adjust the names.
07
Removing friction
Your direct review link, and the six places to put it.
08
Responding to good reviews
Why every reply is a tiny advert for the next parent reading.
09
Responding to a one-star
The four-step pause and the reply formula that protects future enrolments.
10
Reputation recovery after a complaint
A 30-day plan to outpace a bad review with genuine new ones.
11
Using reviews on your website
Eight places to place them, and what makes one work on a page.
12
Using reviews in social and email
Branded quote posts, voice-overs, and the carousel of three.
13
Worksheet: review-ask templates
Write your own versions of the three asks.
14
Worksheet: monthly tracker
Five minutes the last day of every month.