Free Guide · Local SEO

Local SEO & Google Business Profile for Dance Schools

Show up first when a parent searches "dance classes near me"

23 pages30 min readPDF

Vector Web Design

About this guide

For nearly every dance school, "SEO" really means local search. This guide is the playbook for winning the map pack in your town, without paying for ads or hiring a generic agency. Practical, dance-school-specific, and designed to be worked through in an afternoon.

Every field on your Google Business Profile, in order of impact
A four-week sprint that gets you into the top quartile of UK dance schools
Review scripts that feel natural to send (and replies that read well)
How to set up location pages, schema and Search Console without a developer
The ten classic mistakes that keep studios stuck on page two
Written by people who have run a dance school

Inside this guide

Every chapter, summarised.

01
Why local SEO is your highest-leverage channel
Why the map pack beats almost every other marketing channel for studios.
02
The local search landscape
Ads, map pack and organic results, and what Google weighs in each.
03
Anatomy of a complete Google Business Profile
Every field that moves rankings, with a quick audit checklist.
04
Photos and posts that move the needle
The small, useful photo library and the weekly post habit.
05
Reviews as the SEO engine
The four numbers Google reads, and what good looks like.
06
Asking for reviews without feeling weird
Three moments to ask, plus a short script that works.
07
Replying to reviews well
How to handle five-star reviews and difficult ones gracefully.
08
Location pages on your website
What belongs on a venue page, and why duplicates hurt.
09
Local citations and mentions
Where to be listed, and how to do it in one sitting.
10
NAP consistency
Why name, address and phone format must match everywhere.
11
Schema markup made simple
What to add, what it does, and how to add it without code.
12
Local content that earns you links
Five content ideas that genuinely earn local mentions.
13
Competitor research in your town
A one-hour audit of the studios ranking above you.
14
Tracking what's working
The three numbers and the Search Console basics worth knowing.
15
Common mistakes to avoid
The ten classic errors that keep studios stuck.
16
Worksheet: your 30-day local SEO sprint
Four weeks of small daily moves to climb the map pack.