The VectorWeb Blog
Marketing, SEO, and website tips written specifically for dance school owners. No jargon. No fluff. Just ideas you can use.
Digital marketingThe complete digital marketing for dance schools playbook — SEO, social, email, paid ads, reviews and word of mouth, in one place. 25 pages of practical advice, real numbers and a 90-day planner.
Website planningEverything you need to plan, build, and launch a dance school website that fills classes and builds trust. 30 pages of practical advice, exercises, checklists and a 90-day planner.
Local SEOThe practical playbook for dominating local search in your town. 23 pages on Google Business Profile, reviews, location pages, schema and the monthly habits that compound.
Social mediaA practical, no-fluff guide to Instagram and TikTok for dance school owners. 24 pages of content pillars, posting routines, vertical video tips, hooks, hashtags, consent, measurement and two worksheets to plan your month.
Email marketingA practical email marketing playbook for dance school owners. 22 pages of templates, sequences, calendars and checklists you can paste into your tool tonight.
CampaignsThe complete 12-week September campaign for UK dance schools, from waitlist build to first-class follow up. 21 pages of plans, comms cadences, partnership tactics and worksheets you can fill in.
ConversionA step-by-step playbook for the moments that decide whether a curious parent becomes a paying family. 22 pages of templates, scripts, and the small details that quietly close the sale.
Social proofA practical playbook for studio owners who want Google reviews working hard, replies that win over future parents, and a calm recovery plan when a one-star lands. 22 pages of templates, scripts, and a monthly tracker.
Word of mouthA practical guide to running a refer-a-friend programme that actually fills your timetable. 23 pages of offer design, reward ideas, scripts, tracking and a campaign planner you can fill in.
OperationsA planning guide for UK dance school owners on what to charge, how to bundle classes, and the short policies that prevent most parent friction. With real benchmark numbers, sample wording, worksheets and a price-rise letter template.
BrandA practical guide to building a brand that feels unmistakably yours, from colour and type to tone of voice and photography. 22 pages of advice, audits, and worksheets you can fill in and pin up.
Content creationA practical, iPhone-led guide to capturing premium studio content without buying expensive kit. Lighting, framing, sound, consent, a shot list and a post-shoot system you can actually keep up with.
BusinessThinking about opening your own dance school? This is the guide we wish had existed when we started. From business planning to your first class, covered in full.
BusinessMost dance schools that are not growing as fast as they would like are making one or more of the same fixable mistakes. Here is an honest look at what they are.
MarketingSeptember is the biggest enrolment month in the dance school calendar. Are you set up to make the most of it? Here's a step-by-step plan.
SEOMost dance schools are invisible online. Here's the practical, no-fluff guide to outranking your local competition - even if you're starting from zero.
WebsitesYour website is either your best salesperson or your worst liability. Here's how to tell which one yours is - and what to do about it.
WebsitesWix and Squarespace are seductive. They promise professional results with zero effort. Here's why so many dance school owners eventually regret going down that road.
MarketingMost class descriptions are a list of facts. The best ones are mini sales pitches. Here's the difference - and how to write the latter.
SEOThe most underused free marketing tool for local businesses. Here's everything a dance school needs to know about Google Business Profile.
MarketingMany dance schools have a great Instagram and a terrible website. Here's why that's the wrong way round - and how to fix the imbalance.
WebsitesA £500 website sounds like a bargain. But when you factor in the students it fails to attract, it's often the most expensive decision a studio makes.
SEOLocal SEO is the art of appearing when someone nearby searches for what you offer. Here's everything a dance school owner needs to know - in plain English.
MarketingTraffic is vanity. Enrolments are sanity. Here's how to make sure your website actually turns the people who visit it into students who join.
